As a buyer or retailer, you understand your trade. Do you know what your customers are running from or warming up to? To choose based on that what feels good and therefore fits. Sometimes within the beaten track, sometimes beyond. And with an eye for trends, gut feeling and experience as a guideline. We try to respond to that as best we can. With our own children’s clothing brands Ducky Beau, VINROSE and Lucky No.7. Each collection is surprising in terms of design and familiar in terms of quality.