A committed and enthusiastic brand house

Give your children roots to grow and wings to fly. And that’s actually exactly our story. Founded in 2002 as a wholesaler, we have grown into a mature brand house. We offer a complete collection with something for everyone. From size 50 for the littlest ones to 152 for those who already feel very big. From casual and tough to cheerful and sophisticated. And of course everything in between.


We are involved from design to production. And that has its advantages. This allows us to make quick adjustments and we know what is going on at our production locations in India and Turkey. Not just from hearsay, but because we regularly check this ourselves. Because not only does our end product have to be good, but also the way to get there. For us, that means working according to the applicable environmental guidelines, fair wages and a clean and safe working environment.


And then our team. A bunch of hard workers who make beautiful things happy and believe that things can always be better. Designers who regard their collections as their own offspring. Order pickers and warehouse workers who treat every order with the same amount of care and love. And of course the man of the numbers, the lady of the coffee and the marketing and social media tigers; without them we are nothing. As director-owners, we are extremely proud to be able to keep all this running.

Sanne Wellesen & Marco Nijman

Discover our Brands

A fashion statement that impresses and stays with you

Proof that cool and cute go together seamlessly

Clothes that are not made for sitting still